Datafiniti Customers Level Up Lead Generation With People Data Vertical

Datafiniti
Knowledge from Data: The Datafiniti Blog
2 min readMar 5, 2018

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When it comes to lead generation, quality reigns supreme. Following this long-standing demand for data, our customers’ wish is our command. — Tweet about this

“This is the first time we’ve added an entirely new data type since mid-2015,” said Will Hudgins, data engineer. “A data vertical like this will allow us to serve a major segment of the market that we previously could not meet the needs of.”

People Data will launch with access to 5 million reliable demographic records. Each record includes diverse contact information for the person it represents. Customers can query on both individual and company-features including job level and title, position, company and industry size, revenue, and more.

“Our team worked for two months to prepare this data to be stored and then offer our customers with a stress-free way to retrieve it,” said Hudgins.

Through an Extract Transform Load (ETL) software process, Hudgins extracted, transformed, and integrated the data from a variety of publicly available sources into a usable form.

Are you a current or future Datafiniti customer? You can now subscribe to People Data and leverage these top-level fields for your lead generation activities:

  1. Emails
  2. Phones
  3. JobTitle
  4. BusinessName
  5. BusinessCategories

View the People Data Schema in full here.

You can connect with us and learn more about our business, people, product, and property APIs and datasets by selecting one of the options below.

Our team looks forward to seeing how the outcomes of this release will empower your team to streamline its workflow and maximize productivity as we collaborate on fulfilling your data needs.

— Written by Nicholle Shaver, content marketer

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We provide instant access to business, people, product, and property data sourced from thousands of websites.